PayPal is a trusted make used by 192 meg people, and so it's a good choice if you want to sell digital goods and need a reliable payment gateway. Merely what exercise you need to do to get selling? In this commodity we outline a few unproblematic steps that volition get your digital goods business off to a flight beginning with PayPal.

Sell digital appurtenances with PayPal in 4 like shooting fish in a barrel steps

  1. Sign upward for a PayPal business or premier account
  2. Arrange automatic and secure delivery of digital appurtenances
  3. Add buy now button or paste link in social media
  4. Make some tweaks to your sales procedure to sell more than

1. Go started with PayPal

PayPal business signup

If you don't already have a PayPal account then sign upwardly for ane. They make it very piece of cake. If you lot already have a personal account, yous'll need a Business or Premier account to sell.

premier account

Suitable for both buying and selling. Make secure payments on eBay and merchant websites. Plus, take credit card, debit card, and bank account payments.

  • no monthly fee
  • You should pay 2.9% + $0.30 per transaction in the U.s. or 3.ix% + a fixed fee for all transactions outside the US

standard business account

Targeted at businesses. Accept credit bill of fare, debit carte du jour and bank account payments.

  • no monthly fee
  • You should pay 2.9% + $0.thirty per transaction in the Usa or 3.9% + a fixed fee for all transactions exterior the US
  • multi-user account

payments pro business relationship

Targeted at book sellers.

  • $30 per month
  • advanced features
  • you provide customers with a customized checkout experience on your site
  • includes Virtual Final to allow y'all to have payments over the phone
  • you should pay 2.nine% + $0.30 per transaction in the US or three.9% + a fixed fee for all transactions outside the The states

Micropayment Fee Construction

Suitable if you sell low priced products

  • available for goods under $10
  • reduces fees
  • contact PayPal to utilize for this rate

Delight note that PayPal charges may vary. Delight check the PayPal website for the nearly contempo information.

2. Adapt automated and secure commitment of digital appurtenances

PayPal won't deliver your goods for yous

Although PayPal will human action as your payment gateway, they won't deliver your digital products for you.

It is possible for you to manually electronic mail your digital product to anybody who buys it, but this isn't ideal. Buyers desire their product immediately and y'all'll push upwards against email and file sharing limits too as security bug. You lot also waste a lot of fourth dimension that could be better spent creating new digital goods.

Consider signing up with a digital commitment company

And so, instead of manually sending digital products to individual customers, consider signing upward with a digital commitment service that integrates with PayPal. Then, delivery of your digital products can be automated, saving you countless time.

There are a few free apps effectually that offer digital delivery with PayPal integration. I won't list them because many don't terminal very long. Still, they are an option if you are very price sensitive and want a basic digital delivery service.

If yous are serious virtually growing your digital goods business concern then accept a few established digital delivery companies for a test drive (most should offer a free trial).

They'll make sure your production isn't fraudulently ripped off through features such as PDF stamping and secure time-limited commitment.

PDF stamping example

Plus they make it super easy for you lot to get selling. Call up 60 seconds if you lot sign up with a company like SendOwl.

Integrate PayPal with your digital delivery company

This sounds painful: information technology actually shouldn't be. With digital delivery company SendOwl, for example, all you take to do is enter your PayPal-registered e-mail address during onboarding. That'southward it. You're done.

Linking PayPal and SendOwl

3. Add purchase now button, add to cart push, or paste link in social media

Cull your call to activity

If you take one product that you desire people to purchase direct from your website then add a Buy Now button.

If you have a number of products then an Add to Cart push volition work improve. That style y'all can encourage customers to buy multiple products.

If you make constructive utilise of social media or newsletters then consider sending people straight to a sales description page.

If you take an engaged audience who merely demand a quick reminder to buy, then adding a link to a Tweet or Facebook message that sends people straight to your checkout tin can exist really constructive.

No technical cognition required

To add a buy now/add to cart button to your website requires very little or no technical knowledge, particularly if you lot are using a DIY website service like Wix, Weebly or Squarespace.

If someone else has built your site and updates it for you, and so you lot volition need to contact them. But be aware that adding a button is VERY EASY so shouldn't take them more than 5 minutes.

4. Make some tweaks to your sales process to sell more

It'due south immensely satisfying when people start buying your digital goods. However, it takes a lot of work to become an interested person to your website (or weblog or social media) and so you want to do everything you tin can to get them to make a purchase – or preferably a few purchases!

Endeavour these tactics:

  1. Set up i-click upsells to encourage people to purchase more than one of your products

example of a one-click upsell

  1. Experiment with discounts and Pay What You Want Pricing both of which can be constructive marketing strategies

  2. Rescue abandoned carts with go out popular ups and retargeting campaigns

example of an abandoned cart rescue offer

  1. Effort out PayPal Express, which has a more modern checkout menses that should catechumen amend

AND...

Our free souvenir to you

We know that improving your conversion rate can be challenging then we've put together a two-part guide that will become you results – fast. In this free guide on How to Improve your Conversion Rate we look at:

  1. v ten elementary tips to get more people to your website or blog
  2. 8 x essential tactics to get more people through checkout